We’re not locked up in cubicles pouring over balance sheets or writing reports; we’re making juice! We’re looking for the best sources of organic fruit on small farms; we’re in the back squeezing juice every week and hand-crafting it into small batches.

Juice Crew:

Jonah, President of Genesis Organic Juice & Toby's Family Foods. Took over ownership of Genesis Juice in 2007. Favorite juice: Ginger Apple

Jonah, President of Genesis Organic Juice & Toby's Family Foods. Took over ownership of Genesis Juice in 2007.
Favorite juice: Ginger Apple

Sheldon May 25, 1954 -April 22, 2017  Vice president of Toby's Family Foods & Genesis Organic Juice. Favorite juice: Ginger Herbal Tonic

Sheldon May 25, 1954 -April 22, 2017 

Vice president of Toby's Family Foods & Genesis Organic Juice.
Favorite juice: Ginger Herbal Tonic

Sheldon Rubin died Saturday, April 22nd after a short battle with lung cancer. He was 62 years old. He is survived by his wife, Margie Paris, their daughter Elizabeth and her husband Julian Marrs, and their son Michael and his partner Bethany Bonneville. Shel also left behind an extended family and many, many friends. 

Sheldon practiced law in Chicago before he and his family moved to Eugene in 1992. He continued to practice law in Eugene until joining Toby's Family Foods, where he loved working with his "second family" of Jonah Alves and Toby Alves. He was an active member of the community, serving in leadership positions on the boards of Hillel at the University of Oregon, Temple Beth Israel in Eugene, and FOOD for Lane County. 

Sheldon's wit was legendary, and he genuinely enjoyed interacting with others. He developed friendly relationships with virtually everyone he encountered, and he effortlessly kept in touch with far-flung friends and family. Among his greatest pleasures was hosting people and plying them with good food and even better wines. 

Sheldon was a real mensch - a good, honest, upright man who touched many lives. His family grieves his loss but celebrates a life well lived. 

Evam, Production Manager Dream job title: Plant manager.  History: Worked nights at Genesis Juice Co-op during high school. Started here again in 2008 Favorite Juice: Orange Juice

Evam, Production Manager
Dream job title: Plant manager. 
History: Worked nights at Genesis Juice Co-op during high school. Started here again in 2008
Favorite Juice: Orange Juice

Augustine, Cleaning Lead History: Started here in 2002

Augustine, Cleaning Lead
History: Started here in 2002

Sean, Production Lead History: Started here in 2011 Favorite juice: Orange Juice

Sean, Production Lead
History: Started here in 2011
Favorite juice: Orange Juice

Jeremy, Production Lead Dream job title: The Juicinator History: Started here in 2013 Favorite Juice: Orange Juice

Jeremy, Production Lead
Dream job title: The Juicinator
History: Started here in 2013
Favorite Juice: Orange Juice

Yanet, Cleaning & production Dream job title: Production Lead History: Started here in 2013 Favorite Juice: Orange Juice

Yanet, Cleaning & production
Dream job title: Production Lead
History: Started here in 2013
Favorite Juice: Orange Juice

Justin, Maintenance & production Dream job title: Hunting & fishing TV show host History: Started here in 2013 Favorite Juice: Superfood Smoothie

Justin, Maintenance & production
Dream job title: Hunting & fishing TV show host
History: Started here in 2013
Favorite Juice: Superfood Smoothie

Chris, Production Dream job title: Zoo Keeper History: Started here in 2016 Favorite Juice: Superfood Smoothie

Chris, Production
Dream job titleZoo Keeper
History: Started here in 2016
Favorite Juice: Superfood Smoothie

Jodan, HPP man History: Started here in 2013

Jodan, HPP man
History: Started here in 2013

Sung, Shipping & receiving Dream job title: Tea Farm Owner History: Started here in 2012 Favorite Juice: Ginger Apple

Sung, Shipping & receiving
Dream job title: Tea Farm Owner

History: Started here in 2012
Favorite Juice: Ginger Apple

Idhael, Production,  watercolor artist for our brand new packaging, training for juice mixing. History: Started here in 2015. Favorite Juice: Apple

Idhael, Production, 
watercolor artist for our brand new packaging, training for juice mixing.

History: Started here in 2015.
Favorite Juice: Apple

James, Production Dream job title: Making music & traveling History: Started here in 2014 Favorite Juice: OJ & Strawberry Apple

James, Production
Dream job title: Making music & traveling
History: Started here in 2014
Favorite Juice: OJ & Strawberry Apple

Anthony, production History: Started here in 2013

Anthony, production
History: Started here in 2013

Dale, HACCP man History: An original Genesis Juice Co-Op founding owner in 1975, helping us keep true every day! Favorite Juice: Strawberry Lemonade

Dale, HACCP man
History: An original Genesis Juice Co-Op founding owner in 1975, helping us keep true every day!
Favorite Juice: Strawberry Lemonade

Dylan, Production Dream job title: Rockstar History: Started here in 2016. 

Dylan, Production
Dream job title: Rockstar
History: Started here in 2016. 

Tessa, Brand Manager & Graphic Designer History: Started here in 2016 Favorite Juice: Ginger Apple

Tessa, Brand Manager & Graphic Designer

History: Started here in 2016

Favorite Juice: Ginger Apple

Hayley, Marketing & events Dream Job Title: Genesis Juice bar manager (some day!) History: Started here in 2015 Favorite Juice: Orange juice

Hayley, Marketing & events
Dream Job Title: Genesis Juice bar manager (some day!)

History: Started here in 2015
Favorite Juice: Orange juice

Demetreus, Route driver & production History: Started here in 2015 Favorite juice: Pacific Northwest Apple

Demetreus, Route driver & production
History: Started here in 2015
Favorite juice: Pacific Northwest Apple

Anette, Cleaning History: Started here in 2015

Anette, Cleaning
History: Started here in 2015

Kurtis, PIC of juice production Dream Job Title: IT/Graphic Design History: Started here in 2013. Favorite Juice: Strawberry Lemonade

Kurtis, PIC of juice production
Dream Job Title: IT/Graphic Design
History: Started here in 2013.
Favorite Juice: Strawberry Lemonade

Stephan, Route driver History: Started here in 2011

Stephan, Route driver
History: Started here in 2011

Ramon, PIC of Cleaning History: Started here in 2005 Favorite Juice: Orange juice & apple

Ramon, PIC of Cleaning
History: Started here in 2005
Favorite Juice: Orange juice & apple

Cheyenne, Human Resources Dream Job Title: HR Manager History: Started at the Tofu Palace (endless Hibiscus Cooler!) in 2010 and moved to the office a few years later. Favorite Juice: Orange Juice

Cheyenne, Human Resources
Dream Job Title: HR Manager
History: Started at the Tofu Palace (endless Hibiscus Cooler!) in 2010 and moved to the office a few years later.
Favorite Juice: Orange Juice

Danielle, Production Dream Job Title: Anything not in the kitchen History: Has been around Toby's & Genesis since Jonah was a baby! Caretaker, production, and a little bit of everything else, too. Favorite Juice:  Apple fermented in kombucha (check out her kombucha tips on our blog)

Danielle, Production
Dream Job Title: Anything not in the kitchen
History: Has been around Toby's & Genesis since Jonah was a baby! Caretaker, production, and a little bit of everything else, too.
Favorite Juice:  Apple fermented in kombucha (check out her kombucha tips on our blog)

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