Genesis Organic Juice, a pioneer of organic, raw, and cold-pressed beverages, was founded in 1975 as a juice cooperative in Eugene, Ore. Partnering with Toby’s Family Foods after the unpasteurized juice ban in 2007, Genesis became one of the first juice companies to turn to High Pressure Processing (HPP), a method that preserves the flavor, color and nutrition of the product with high pressure instead of heat. True to its co-op roots, Genesis continues to produce small batches of handcrafted juices carefully selecting high-quality, organic and whole fruits, never using purees or concentrates. Genesis is currently sold throughout the Pacific Northwest in co-ops, independent markets, and grocery chains including New Seasons Market, Safeway, and Market of Choice.
Eugene Magazine covered Genesis packaging changes in its Winter edition, ChitChat sectionGenesis Juice was featured in Eugene Magazine's 2016 Winter Edition in Chitchat City for its new packaging.
Lee Medoff mixing up some holiday cheer with Bull Run Oregon Single Malt Whiskey. Genesis Juice and The Bitter Housewife featured alongside Bull Run for a fun drink collaboration!
These new natural product updates range from the subtle to the drastic—but they all stand out on crowded retail shelves, and help attract new consumers. Genesis Juice is one of the brands featured.
Eugene Weekly's Gift Guide for 2016 featured Genesis Juice Superfood Smoothie alongside several other local food brands as must-buy products for the holiday season.
5 NW-Made Juices to Fight Off Seasonal Ailments, featuring Genesis Superfood Smoothie
Local food producer Genesis Juice updates look of its bottles. Coverage included a full page spread in the business section, continued from the front of the section, and mention on the front page of the paper.
Genesis Organic Juice, founded as an organic juice cooperative in 1975, announces the release of new packaging with an update to overall look and feel that is unlike any of its competitors on the shelves. The updates feature an inside look into things like the company’s local sourcing and quality ingredients, new nutritional panels, and the new graphics are watercolor illustrations by a Genesis production employee.
"At Springfield's Genesis Organic Juice, they believe that the less you fuss with juice, the better. That's why their 100-percent raw juices are cold-pressed, never heated, which keeps them from tasting cooked. Combos like apple strawberry are great on their own, but the spicier flavors, like apple ginger and the ginger lemonade, are worth adding to your cocktail-making arsenal"
Genesis Juice's high quality juices, fruits, and our high-quality fruit was featured in Eugene Weekly's Spring edition of Chow in 2016.