Packaging spotlight: 5 natural product redesigns that stand out on the shelf

This legacy juice brand employed cheeky, whimsical illustrations on its new packaging to connote a hand-hewn feel. (The illustrations were actually created by Genesis production employee Idahel Flores.) Also new: The company updated juice names to better reflect their origin and chief flavors. So, “Genesis Organic Apple Juice” is now named “Pacific Northwest Apple,” given that most of the apples were grown in Oregon and Washington.      

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