Genesis Organic Juice, a pioneer of organic, raw, and cold-pressed beverages, was founded in 1975 as a juice cooperative in Eugene, Ore. Partnering with Toby’s Family Foods after the unpasteurized juice ban in 2007, Genesis became one of the first juice companies to turn to High Pressure Processing (HPP), a method that preserves the flavor, color and nutrition of the product with high pressure instead of heat.  True to its co-op roots, Genesis continues to produce small batches of handcrafted juices carefully selecting high-quality, organic and whole fruits, never using purees or concentrates. Genesis is currently sold throughout the Pacific Northwest in co-ops, independent markets, and grocery chains including New Seasons Market, Safeway, and Market of Choice.

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